We partner with celebrity and creator talent to create, develop, and launch innovative food and beverage products.
Backed by years of F&B brand building and product development; we turn ideas into category-defining brands.
We offer a 360° solution, from product formulation and manufacturing to branding and distribution. We handle the investment too.
We have £30m+ retail sales value generated from just one of
our products ranges to date and growing at 70% per annum.
1.
Concept Ideation
- Identify category whitespace opportunities
- Competitor evaluation and category analysis
- Align with celebrity talent’s brand and audience
- Develop a compelling brand narrative
2.
Product Development
- Product research and formulation
- Brand and design development
- Value chain develop for different distribution channels
- Consumer a/b testing
3.
Supply Chain & Manufacturing
- Partnering with trusted co-manufacturers and suppliers
- Developing logistics strategy from production to end customer
- Managing production, sourcing, and logistics
4.
Distribution & Market Entry
- Developing retail and DTC plan for launch
- Product roadshow with key customers in the UK, Europe and North America
- Formulating and launching DTC plan on key platforms such as Amazon and Tik Tok
5.
Marketing & Scaling
- Developing a pre-launch plan to create anticipation
- Driving massive awareness & sales once the product is available on DTC and in bricks and mortar
- Pipeline of innovation development
Alex Lai
Alex Lai is a Forbes 30 Under 30 honoree and co-founder of Simplee Drinks. Previously in equity derivatives sales at BNP Paribas, he recently completed the Goldman Sachs 10KSB program at the Oxford Said Business School.
Ben Austin
Ben Austin is a venture builder and deal-maker of consumer brands with 20 years of experience, raising £50M+ and leading major exits. He co-brokered Gwyneth Paltrow’s Moments of Space deal and operates within a global network of creators, brands, and investors.
Raymond Pang
Raymond Pang is the co-founder of Simplee Drinks with a background in operations and finance. He has held operational roles at BNP Paribas and JP Morgan. He specializes in business operations, strategy, and growth execution.
Gavin Wiseman
Gavin Wiseman is a serial entrepreneur and early stage investor. Founder of multiple VC backed companies including category leading insurtech Zero Deposit, VerifyMy, Just Refunds and Dload, and founding board member at Minute Media (>$200m raised).